Arvato white paper on how retailers can transform the customer experience
The digital age has changed the way customers shop, as well as how they interact and engage with businesses. We all expect to be able to use multiple devices to research and buy products, effortlessly and quickly, whatever location we are in. The same goes for customer service – it needs to be immediate, effective and delivered via our favoured channel.
Yet many retailers are still struggling to get this right. While many offer multiple contact channels, they lack the ‘single view of the customer’ due to disjointed data, systems and processes. As a result, the customer experience, loyalty and ultimately the bottom line, can suffer.
Readers of the white paper will learn