AI sparks reshoring boom as UK brands set to bring customer services home
Brands are bringing their customer service operations back to the UK as technology tears up the economics of delivery, according to new research from ArvatoConnect. The findings of a survey of 200 in-house UK customer experience leaders reveals that 34% say their businesses are preparing to reshore part or all of their operations in the next 12 months, adding to the 46% that already deliver at least some of their customer services onshore.
