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7
Jul
2021

Digital transformation can deliver hyper-personalisation

Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.

8
Apr
2021

What is hyper-personalisation and how do you do it effectively?

Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.