What is the role of the human in the agency model?
Should the new automotive “agency model” mean a mainly digital, automated customer experience? Our very own Mike Orlic investigates why brands can’t adopt a one-size-fits-all approach.
Should the new automotive “agency model” mean a mainly digital, automated customer experience? Our very own Mike Orlic investigates why brands can’t adopt a one-size-fits-all approach.
Delivering a consistent level of service and an effortless, joined-up experience will keep customers engaged throughout the sales process. Mike Orlic provides his three key steps to achieving this.
On Thursday 30th November, in partnership with changemaker, we invited experts from across the automotive and mobility industry to discuss how to reframe customer intimacy during the metamorphosis of the agency model – and beyond.
Colin Gittens, our Director of Operations, spoke alongside changemaker to AM Online about how the agency model is inevitable in the automotive industry. They discussed how it’s not a matter of if traditional OEMs join in, but when; why we’re starting to see this shift now and what the key ingredients for success are.
The automotive industry is investing huge resources in becoming more environmentally sustainable. It can’t afford not to. Not only do brands recognise their responsibility to do their part in the fight against climate change, but they’re also on a deadline to adapt to new legislation and they need to meet demand from increasingly environmentally conscious consumers.
David Morton, Sales & Solutions Director at ArvatoConnect, spoke to AM Online about how agency models are turning traditional vehicle purchasing models on their head – and with it, demanding new thought to the customer experience. How can brands deliver the service that today’s drivers expect – and that will keep them coming back for more?
Authored by Richard Husband, Public Sector Development Director. In an environment where central government departments and local authorities have access to more channels and data than ever before, there’s a huge opportunity to use personalised outbound communication to delight citizens. Done well, it will turbocharge service quality and even save time and money.
The ability to deliver a hyper-personalised service is an imperative for brands across the mobility sector. Not only does it improve the quality of customer experience, but for many customers it’s a ‘make-or-break’ factor in deciding which services they’ll engage with and who they continue to purchase from.
Authored by David Morton, Sales and Solutions Director, ArvatoConnect. As industry experts highlight in our new report, automotive brands can no longer simply pin revenue and reputation to a good piece of machinery that delivers when customers turn the key.
Experts from across the automotive industry came together to discuss how organisations from across the ecosystem are preparing for the future of the sector at changemakers inaugural Mobility Forum, hosted in partnership with ArvatoConnect and in aid of charity partner, the Turing Trust.