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How to deliver a single view of your customers

Authored by Mike Sloman, Business Development Director at ArvatoConnect. It’s essential that brands have an in-depth understanding of their customers to deliver the seamless, highly-personalised experiences that they expect in today’s retail environment. Here’s how we’re helping our clients deliver the all-important ‘single view’, and also benefit from putting the data they collate to effective use.


Arvato’s apprenticeship programme: building talent for the future

We’re passionate about developing our people at all levels of our organisation, whether that’s through mentoring, coaching, training and development courses, or an apprenticeship. This National Apprenticeship Week, we’re looking back at some of our apprentices’ and the programme’s achievements over the past year.


How retailers can use tech to augment human agents

Authored by Mike Sloman, Business Development Director at ArvatoConnect. Customers want speed, accuracy and personalisation, but not if it means a service that feels cold and without a human touch. Part of achieving this is balancing the unique skills and capabilities of human agents with the speed and analytical power of technology – using the right resource, at the right time, to get the right outcome.


How can tech-driven customer service help deliver net-zero retail?

Authored by David Morton, Sales & Solutions Director at ArvatoConnect. While it might not be the first thing that springs to mind when thinking about sustainability strategies, customer experience – supported by the right technology – has an important part to play in helping brands reduce their environmental footprint.


The social state of play: what’s next for social selling?

Authored by Mike Sloman, Business Development Director at ArvatoConnect. We are ‘always on’ consumers now, which means social commerce is essential to the channel mix. The point of ‘inspiration’ must be as close as possible to the point of ‘check-out’, making it as simple as possible to buy whilst removing the drop-off points that result in abandoned transactions. But what’s next for social selling?