Authored by Mike Sloman, Business Development Director at ArvatoConnect. We are ‘always on’ consumers now, which means social commerce is essential to the channel mix. The point of ‘inspiration’ must be as close as possible to the point of ‘check-out’, making it as simple as possible to buy whilst removing the drop-off points that result in abandoned transactions. But what’s next for social selling?
Authored by David Morton, Sales & Solutions Director at ArvatoConnect. Customers now expect ‘hyper-personalisation’ from the companies they shop with – but is there a limit to what retailers can and should do when it comes to personalisation efforts? And what technologies will drive brands towards increasingly bespoke customer service?
Authored by David Morton, Sales & Solutions Director at ArvatoConnect. More than half of all web traffic now comes through mobile devices and these users have a much higher abandonment rate than shoppers using a desktop – up to 86 per cent, according to the Baymard Institute. Here, we look at how retailers can tackle this through the customer journey.
Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Intelligent automation offers businesses a powerful tool that can supercharge their customer experience transformation strategies. But how does it work, and what exactly can it deliver? Here are three ways it is benefiting our clients as part of their transformation plans.
Authored by Mike Stewart, Business Development Director – Digital Automation at ArvatoConnect. Automating HR processes can help relieve administrative pressure, introducing significant new efficiencies and freeing up employees to focus on more strategic and business-critical tasks. But how does it work in practice, and how much of an impact can it really make?
Authored by Mike Stewart, Business Development Director – Digital Automation at ArvatoConnect. Automation can be a transformative force in the back office. Here are the three key stages we work through with our clients when implementing our end-to-end ProcessAutomate solution to optimise the benefits to their operations.
Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.
Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.
Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. While subscription models may not be new to the retail industry, they will play an increasingly central role in the future. With the right technology in place, they offer increasing opportunity for brands to diversify their offerings while building their customer relationships and loyalty.
Authored by Parham Saebi, Customer Service Solutions Director at ArvatoConnect. Livestream e-commerce is a channel that has exploded in popularity in China and could provide UK brands with a new and powerful way to engage and interact with customers online. What does it entail, and how could it benefit brands in the UK?
