Authored by Richard Husband, Public Sector Development Director. In an environment where central government departments and local authorities have access to more channels and data than ever before, there’s a huge opportunity to use personalised outbound communication to delight citizens. Done well, it will turbocharge service quality and even save time and money.
The ability to deliver a hyper-personalised service is an imperative for brands across the mobility sector. Not only does it improve the quality of customer experience, but for many customers it’s a ‘make-or-break’ factor in deciding which services they’ll engage with and who they continue to purchase from.
Authored by David Morton, Sales and Solutions Director, ArvatoConnect. As industry experts highlight in our new report, automotive brands can no longer simply pin revenue and reputation to a good piece of machinery that delivers when customers turn the key.
Authored by Mike Stewart, Business Development Director. Customers want retailers to tell them the status of an order or return immediately and on their channel of choice. Not every brand is equipped to deliver. How can retailers adapt to make sure they’re ahead of the pack?
Authored by Mike Sloman, Business Development Director. The days of a one-size-fits-all lease loyalty strategy are long gone. Now, more than ever, it’s vital to understand your customers’ unique journeys and develop tailored, highly targeted outreach strategies to generate the best opportunity to retain them. Here’s how.
Authored by Mike Sloman, Business Development Director. Social media is playing a critical role in helping automotive firms tackle the ‘consideration challenge’. Done well, it drives user engagement and slashes the distance between the point of inspiration and the point of sale, ultimately increasing conversion rates and boosting sales. Implementing ‘live’ elements in social feeds takes this to a whole new level.
Authored by David Morton, Sales and Solutions Director at ArvatoConnect. Shared concepts are prompting new customer experience considerations for automotive businesses, including manufacturers, particularly when it comes to retention. How can brands adapt to ensure they’re not asleep at the wheel?
Authored by Mike Sloman, Business Development Director at ArvatoConnect. It’s essential that brands have an in-depth understanding of their customers to deliver the seamless, highly-personalised experiences that they expect in today’s retail environment. Here’s how we’re helping our clients deliver the all-important ‘single view’, and also benefit from putting the data they collate to effective use.
Authored by Mike Sloman, Business Development Director at ArvatoConnect. Customers want speed, accuracy and personalisation, but not if it means a service that feels cold and without a human touch. Part of achieving this is balancing the unique skills and capabilities of human agents with the speed and analytical power of technology – using the right resource, at the right time, to get the right outcome.
Authored by David Morton, Sales & Solutions Director at ArvatoConnect. While it might not be the first thing that springs to mind when thinking about sustainability strategies, customer experience – supported by the right technology – has an important part to play in helping brands reduce their environmental footprint.
