Buying a car should be a joyful experience. But for many customers, it can be rife with stress, confusion, and inconsistency.
As the second most expensive item many of us will buy, how can we reframe customer intimacy during the ever-changing agency model – and beyond? And ultimately, avoid a time-consuming, frustrating, and overly complex life event.
We partnered with changemaker to bring together experts from across the automotive industry – from OEMs, retailers, and platform providers to insurance and compliance experts, industry bodies, security experts, and designers – each with their own unique perspective on how to reframe customer intimacy.
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